October 5, 2005

FOR IMMEDIATE RELEASE

Probiotic Company Unleashes Breakthrough Formula for Pets

(Newbury Park, CA) - A new breakthrough probiotic formula for pets from probiotic specialists, Cycles of Life, Inc., clears up
yeasty, infected ears and regulates intestinal balances.  Geneflora® for Pets was created in response to customers using the
company's original Geneflora® probiotic formula to improve their own health.  As Liz Collins from Florence, SC puts it, "I've used
[Geneflora®] for several years for my own struggles with yeast, and decided to use the product on my dog.  It is a wonderful
probiotic that does not have to be refrigerated."

Demand for the product from dog owners continued when Liz wrote in to the Whole Dog Journal with her story of how she
cleared up bad ears in her Boykin Spaniel.  According to Liz, "the spaniel had a chronic problem with yeasty ears.  I started
sprinkling the powder from several capsules of Geneflora® on Dudley's food every night.  A few weeks later, his ears cleared up
and the itching and scratching stopped.  Now I just sprinkle some on his food occasionally and it keeps his bowels in working
order.  I highly recommend the product and encourage you to look into it."

According to Neil Dhawan, Vice President for the company, "Geneflora® for Pets was created in response due to the burgeoning
market for effective remedies for animal health.  We saw an opportunity to fulfill the desires of pet owners for a natural, safe and
effective approach to improving their pet's health without the need for costly, ineffective pharmaceutical drugs."

Geneflora® for Pets was formulated as a powder, instead of capsules, for the convenience of pet owners to sprinkle it on their
pets' food.  It is sold in 100 gram [125gram] jars and is available directly from the company.

For more information, contact Cycle of Life at (800) 498-6640
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